THE CATEGORIES

You can enter multiple products into as many categories as you like, and all products can be launched at anytime with the exception of the 'Best new brand/product launch for 2026' category

Best New Launch for 2026*
Best Beauty Classic
Best Sustainable Brand / Product
Best Beauty Innovation
Best Vegan Brand / Product
Best Tool
Best for Wellness
Best New Technology
One to Watch
Professional Treatments

*Please note all products must have been launched since June 2025. 
*This may apply across all our parent categories.

Find out more about each of our categories below:

SPF for Face
Bronzing Essentials - not limited to self tan for body, self tan for face, tanning tools and tan remover
SPF for Body
After Sun
Sunscreen Innovation of the Year

ICONS
Invitation only - chosen by our esteemed judges

In celebration of W&H's centenary, we will be honouring the brands and products that have shaped the last 100 years of beauty.

Candle 
Diffuser - Not limited to electric, reed & nebulising
Home 
Body Spray
Perfume
Innovation

Hair Innovation
Hair Styling
Hair Prep
Hair Tools

Lashes - Not limited to false lashes, lash growth serum
Make-up Innovation
Lips - Not limited to red lipstick, nude lip, pink lip, lip oil, plumping gloss
Tools
Brows - Not limited to brow pencil, brow gel, brow growth serum
Eyes - Not limited to eyeshadow powder, eyeshadow stick, eyeliner incl. liquid, kohl, gel

Moisturisers
Problem Solvers
Serums
Cleansers
Masks
Exfoliators
Skin Innovation of the Year

Exfoliate
Bodycare Innovation
Moisturise
Cleanse
Deodorant
Tools
Hair Removal

Foundation
Tinted Moisturiser
Complexion Innovation
Primer
Blusher
Highlighter
Bronzer
Powder
BB & CC Cream

Nail Polish
Cuticle Care
Hand Cream
Anti Aging Hand Treatment
Foot Soaks
Gel Polish
Foot Cream
Foot Masks
Colour Line
Foot File
Base Coat

Best Toothpaste
Best Toothbrush
Best Tool
Best Mouthwash
Best Whitening Treatment

Please note that for supplements, we kindly request product samples to be submitted and sent to us by June 20th.

This will enable our judges to thoroughly test and evaluate the products over an extended period.